Strategist in EU affairs. Advocate of #AllThingsDigital. Brussels based #WomanOfHabits.
About me
Hi! Welcome!
Let me introduce myself: my name is Antonia, and I am a communication specialist with extensive experience in strategic and EU communications. I believe efficient communication offers 360° view, relies on a strong digital narrative and is developed through engaged storytelling.
With nearly 14 years of experience, I’ve worked across sectors, building expertise, resilience and creativity. My portfolio includes multi-channel & multi-lingual digital campaigns in international environments with a variety of stakeholders.
My experience includes boutique consultancies, NGOs, UN and start-ups. Since 2013 I have been active in the field of EU communications, focusing mostly on external communication, brand building and reputation management.
What I’ve been working on lately
Belgian Economic Mission to Australia (19-28 Oct ‘23)
Panelist at the ‘Global Victoria Women: Strength through Diversity - Female Business Leaders Going Global' event in the presence of Her Royal Highness Princess Astrid of Belgium, representative of His Majesty the King and Belgian Ministers, in Melbourne.
The panel was led by Gönül Serbest with the support of other female entrepreneurs Jane Murphy, Felicity Thomlinson and Suji Sanjeevan .
On 24th October , in Sydney, a presentation during the ‘Market Access Seminar‘, under the title New era of public financing : How can your business benefit from the EU funds?’.
RêveUp Mentorship Program (Oct ‘23 - April ‘24)
Freelance Business Month (25 Oct ‘23)
Antonia Loncar, #ZNetwork member advises clients to adopt a holistic strategy. By actively listening to stakeholders and understanding target audiences, organizations can lead the way in the digital sphere, shaping social media dynamics rather than merely reacting to them.
It's about being #OneStepAhead, not just keeping up. 🌐🚀
Teaching Sustainability & SDGs Guest Lecture @ ASEM (04 Oct ‘23)
Guest lecturer on the importance of sustainability & the role of SDGs in the context of „Environmental, Social & Governance: Tracking, Monitoring and Finance”, Academy of Economic Studies of Moldova (04 Oct ‘23).
The RêveUp Mentorship Program for women in digital comms is a non-profit organization dedicated to preparing, upskilling and transitioning communications students into the workforce. Conducted in English & French and run over a six-month period, the Paris-based program builds connections between industry professionals and students to support their entry and growth in the communications field.
The session looked into guiding businesses through their growth, whether in the number of clients, in the number of company’s employees or in the number of projects, in a more holistic way that alignes with their core values.
Antonia Loncar, a member of our #ZNetwork, is a communication specialist, public affairs strategist, and advocate for #AllThingsDigital.
When asked about emerging trends with the potential to shape the digital landscape in the forthcoming years, Antonia stressed the importance of online community-building tools, such as Mastodon. She firmly believes that catering to specific, niche audiences will be of paramount importance.
Furthermore, Antonia advised organizations to be precise in defining their target audience and honing their message. She cautioned against attempting to appeal to a broad spectrum, emphasizing that clarity in communication regarding where audiences can find you and who you're addressing ultimately leads to more effective engagement.
SHAPING THEIR STORY
SHAPING THEIR STORY
Projects I had pleasure working with throughout the years. Is yours the next one?
eTwinning
Managed communications team for the EU Programme for education in Member States & Eastern Partnership Countries
COSME
Communication Consultant @European Commission & Brand Manager for biggest EU Programme for SMEs
EU Intellectual Property Initiatives:
Supporting Intellectual Property Enforcement worldwide: IPKey China, IPC EUI (India) , ECAP III (Ph 2) ASEAN and EU IP Network
InterCultural Approach
External Communication Expert for European Commission InterCultural Programme
Digitizing Creative Industries
Start-Up Coach @ Business Accelerator
Stars4Media
Managing communications on EU project bridging #Media & #tech.
Technical Assistance Project (PPF)
Supporting EU external policies, public finance management & budget support transparency in Moldova as international expert
I’ve held a variety of professional positions in comms, continuously growing through roles and responsibilites. My field of expertise are strategic and corporate communications, social media and #EUComms. In my work I am in charge of the entire creative process, from creating campaigns to organising events to handling press, coordinating work with colleagues & teams worldwide.
I have working knowledge of five languages and a growing interest to add more to the bunch. My hobbies include creative writing where I at the moment collaborate on a futuristic manifesto.
I’m based in Brussels, but available for longer consulting engagements internationally.
My CV